Are Australians Addicted to Credit?
You know this is an interesting question because there are many different ways to think about it. Plus many different debts e.g. credit card, home loan, personal loans, and interest free. But I just wanted to look at one product. Credit Cards - are we getting more in debt on our cards?
At the midway point of 1997, we as a country owed $7.1 billion on cards. By midway through 2011, we owe $51 billion. OK, this is not a small jump; this is a mind-blowing jump. So you might think, yes we are getting more in debt over this 14 year period. However, you have to take into account inflation and population growth.
Looking on the RBA website, we can work out from 1997 to 2011 there has been an annual increase in inflation at 2.8 per year. Searching on the internet, I can find in 1997 there were 18.5 million people; however now there are 22.6 million people.
So let’s work out some figures. We can start by dividing the $7.1 billion 1997 debt evenly by the 18.5 million people. This means at the midway point in 1997, every man, woman and child in Australia owed $383 dollars.
Now we can do the same for this year. We start by dividing the $51 billion by 22.6 million people. Now we find out each man, woman and child owes $3551. OK, this is a big difference.
But I hear you saying prices have gone up. $383 in 1997 would buy you a lot more than $383 today. Yes, you’re right! In fact a basket of goods in 1997 which totalled $383 would cost you $550 in today’s money terms. This is a long way from the amount of $3551.
In fact we owe near 6.4 times that for every man, woman and child of what we owed in 1997. This is in real money inflation and population adjusted terms. Why is this? Are we struggling to pay our monthly bills and making up the difference with credit cards. Or are we running around using our cards like our own genie, running up bills left right and centre.
Whatever the case might be, it’s a real eye opener! We have been increasing our credit card spend each year by year. We have added on average, 17.1% per man, woman and child on our national credit card bill over 14 years. Remember, inflation of items has only gone up 2.8 percent per year every year. So in inflation adjusted terms, its 14.3% each year.
*** The following story you might need to read a few times for it to sink in. However, please do it as it is a good take to prove credit cards’ overall market growth. ***
Now just to prove my point that Australians are addicted to credit, let’s use an analogy of a milkman, but use figures from the credit card market.
The milkman works in a town called Cowtown and he supplies 100% of their milk. In this town in 1997 there were 1850 people. Each person buys milk for a year for $100. In 1997 he makes $185,000 profit from his milk run.
Each and every year he increases his milk cost by 17.1% right upto 2011. As he is the only person supplying milk in town, there is no choice but to get your milk from him. Also on average the town grows in population each year by 1.45 percent to 2260 in 2011.
Do you know how much he would earn in 2011? How about $2,062,882. Just with a small overall growth rate of people and a large increase in his milk prices, his profits are sky high. To put this in perspective, even in inflation-adjusted terms this would be worth $1,435,000 in 1997. This is 7.7 times his 1997 wage.
But Australians don’t live in Cowtown. But we have increased our total borrowed by this amount each year. Can you see how Australia might be truly 100 percent addicted to debt? Can you see why banks love consumers to have a credit card? Why banks will increase your limit at the drop of a hat? And why banks want you to take as long as possible to pay back your card.
Please Australia wake up. We are gouging ourselves to death on credit cards. We need new laws to basically protect us from ourselves.
P.S. if the milkman continues this price rise and the town keeps growing at the same rate for five additional years, in 2016 he will earn $4,879,308.